Gibbs Law Group LLP

Price Discrimination

Price discrimination occurs when a seller charges competing buyers different prices for the same product. Price discrimination is common and generally legal, particularly when the costs associated with selling to downstream companies differ. However, price discriminations can violate antitrust law when they provide an advantage for businesses that does not relate to their efficiency.

Price discrimination can come in several forms. Sellers may offer lower prices to some competitors and not others, offer rebates or promotions to some customers and not others, or reduce prices in certain geographic areas.

cash register used in price discrimination

Laws Prohibiting Illegal Price Discrimination

Anticompetitive price discrimination schemes violate federal antitrust law, notably the Robinson-Patman Act, and are prohibited by state antitrust law, including the California Unfair Practices Act.

Report unlawful price discrimination:

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About Us

Gibbs Law Group is a California-based law firm committed to protecting the rights of clients nationwide who have been harmed by corporate misconduct. We represent individuals, whistleblowers, employees, and small businesses across the U.S. against the world’s largest corporations. Our award-winning lawyers have achieved landmark recoveries and over a billion dollars for our clients in high-stakes class action and individual cases involving consumer protection, data breach, digital privacy, and federal and California employment lawsuits. Our attorneys have received numerous honors for their work, including “Top Plaintiff Lawyers in California,” “Top Class Action Attorneys Under 40,” “Consumer Protection MVP,” “Best Lawyers in America,” and “Top Cybersecurity/ Privacy Attorneys Under 40.”
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